Sephora

Sephora is a leading beauty retailer offering the best cosmetics, skin care, make up, fragrance & perfume, hair, beauty products and make up tips.

Sephora is a chain of cosmetics stores founded in France in 1993 and acquired by Paris-based conglomerate LVMH (Louis Vuitton and Moet Hennessy) in 1997. The Sephora chain includes more than 750 stores in 17 countries. Carrying over 250 brands, including Sephora's own private label, the store offers cosmetic and beauty items that include makeup, skin care, fragrance, bath and body, hair product, and hair and make-up tools

Sephora opened its door in Singapore few years back and I could still remember the day I walked in to Sephora Ngee Ann City.. I was amazed at all the products they bring in to Singapore.. the first one I lay my eyes on was Urban Decay & Smashbox!!

Now Sephora has branch out to several outlets, mainly Sephora Ion Orchard, Sephora Ngee Ann City, & Sephora Marina Bay Sands.. They also have another one in Great World but seriously I dont really like going to the one located at Great World City.

Firstly the store is not as huge as the rest of the outlet which means, their product range is lesser.. and u could find some things are not available as compared to other outlets due to space constraint.

Secondly, the staffs there are not as helpful as the rest of the outlets.. I frequent Sephora like twice a week and I cant help noticing and recognised those helpful and service-oriented staffs and those that are not. With many online sprees and other major departmental stores selling cosmetics with beauty advisor, it helps if the management of Sephora highlight the importance of service to its staffs especially for the ones located at Great World.. The nicest and the most pleasant experience I had in Sephora was the one located in Marina Bay Sands.. they were helpful and more informative on the products, despite having to know all the products, they are able to explain briefly on each product.

All in all, putting aside the lack of service cultured in Sephora Great World, I love Sephora for the products they brought in.. They are quality products which u paid a price for..

For more info on Sephora:
http://www.sephora.com/browse/section.jhtml?categoryId=B10

U can find Sephora in Singapore @

1) Sephora Ion Orchard
2) Sephora Ngee Ann City
3) Sephora Great World City
and
4) Sephora Marina Bay Sand.

p/s: Sephora will also open its doors to Malaysia soon. Located at the heart of Bukit Bintang.. ;) coming up soon!! (cant wait for it to open)